While looking for some information on the average age of a MySpace or Facebook user, I just stumbled across a very helpful list of the “ten commandments of MySpace advocacy”. In the article, it does say that the MySpace users may be getting older.
Why are the users getting older? I wonder if it is because they are seeing the value of social networking and that it can gain supporters or increase business? A couple of interesting points from the same article:
One of the “commandments” mentions giving away control. If you are using MySpace or Facebook, you cannot control everyone’s profile and all of the comments posted unless you review everything that is proposed as a comment. This could take a huge amount of time if you want to maintain control of the entire content of your page.
Another “commandment” mentions the need to have a dedicated staff to accept friends and monitor content. This is just like any other aspect of business, you have to invest the time and resources in order for it to pay off?
The last “commandment” I think worth mentioning is the sending users/friends to your main organizational website in order to collect their email addresses and to keep track of their numbers. This would make sense, you are trying to build and maintain relationships. And, in just about everything we have read and heard in our class, the email list is key.